Project Introduction
Brisbane Auto Mall represents a unique opportunity to establish the precinct’s reputation as a world-class place to visit, work and experience everything Automotive. The vision for BNE is straight forward: create a place that provides a diverse range of activation opportunities for the world’s leading automotive brands, attracting visitors form around the world to experience this spectacle. In alignment with BNE’s passion, four key integrated pillars were identified to achieve this shared vision:
- Experiential automotive sports
- Dynamic event delivery spaces
- Enhanced hospitality diversity
- World class retail experience
The masterplan framework was developed to align with the key principles of the BNE Auto Mall precinct. Focusing around the main attraction, the performance track, each Lot has been assigned a distinct function that will underpin the events, activities and diversity of experience offered to all users of the site. Creating a true destinational experience, of international quality.
Key Project Challenges
The vision for the precinct will leverage the opportunities afforded by its scale and close proximity to the Airport. The Operations and Experience Centre offers a unique, high-profile experience for international and local visitors, with a welcoming arrival plaza and unparalleled views of the performance track. Understanding and exploring these aspirations is instrumental in forming a spatial understanding of the built form in to an iconic design element while also connecting external spaces to surround developments enhances the overall precinct experience.
Client
Brisbane Airport
Location
Brisbane, QLD, AU
Primary sector
Sports & Community
Value
$15M AUD
Project years
2023
Services provided
Urban Design, Architecture, Landscape Architecture
Project team
Project Director – David Cooke
Design Lead – Sam Wiechula
